strategic planning

To ensure future success, all companies need to plan and act strategically. We help companies look inside and out, backward and forward to better understand where you are today and what’s possible for the future. Through individual interviews and group sessions we help you understand your strengths, limitations and opportunities, create a vision, rank priorities, identify issues, close gaps, target markets, understand risks, build scenarios and set goals. Moreland can also help you create and implement action plans that achieve the vision you have set. Whether you are planning for next year or the next five years or want to enter a new market, Moreland can help you get there through strategic planning.

company launch planning and execution

Launching your company is one of the most exciting steps of building market traction. For the first time, you are announcing to the world who you are and what you do. A successful launch will put you on the map, create market excitement and boost your momentum. Moreland offers full launch planning and execution services to ensure your launch is a success.

business plan development/refinement

“Set priorities for your goals. A major part of successful living lies in the ability to put first things first. Indeed, the reason most major goals are not achieved is that we spend our time doing second things first.”
Robert J. McKain

The entrepreneurs dream is make his idea into a business. That entails many decisions. Planning helps make good decisions. Moreland can help you develop or refine your plans and improve your odds of making good decisions. A good business plan is a powerful operational tool that can help your business run smoothly.

marketing plan development/refinement

A strong corporate identity conveys the company’s key value proposition. Good positioning places the company uniquely in the marketplace against all other players in and around the same space. The look-and-feel of the company’s logo, website, and graphic design; the corporate tag line; the mission statement; and the company’s personality all factor into the corporate identity and positioning. Moreland can work with you to sharpen your identity and positioning and translate it to your collateral, corporate backgrounder, investor presentation, product presentation, and website.

corporate identity and positioning

Marketing plans save money and ensure alignment within the executive team on marketing messages, initiatives, and expenditures. A comprehensive marketing plan maps the product, marcom, PR, and launch activities on a timeline. Milestones, deliverables, and owners are identified. Production times and costs are estimated. The key audiences, messages, and spokespersons are identified. In short, the marketing plan is a roadmap of the marketing activities for the executive team.

corporate collateral, presentations, and
website development

From your corporate backgrounder to your investor presentation, your website to your datasheet, Moreland can ensure all of your marketing materials powerfully convey your key messages.

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